STACY KLEIN

STACY KLEIN

Shaping the full arc of product marketing and customer experience.

I’m Stacy Klein, a marketing strategist scaling integrated plans across government, SaaS, agency, and B2B/B2C brands. I live in Washington state. Willing to relocate for great team. Resume.

SELECTED ExperienceS

Enterprise Communications – Thurston County Government (2015–Present)

  • Role: Lead Public Information Officer (2024-Present) / Department PIO (2015-2024)
  • Contribution: Directed external and internal communications strategy, translating complex policy into clear, actionable narratives for the public and employees. Built a high-performing team and improved organizational alignment.
  • Impact / Results:
    • Increased comms team output 50% and public engagement 18% YOY
    • Connected 1000+ employees to culture, organizational priorities, and purpose
    • Secured broad community support despite oppositional narratives on politically sensitive issues while overcoming public mistrust, improving organizational culture.

SaaS Product Marketing – WebTrends (2007–2012)

  • Role: Operations Analyst
  • Contribution: Partnered with EMEA/APAC sales & marketing teams to align product messaging globally.
  • Impact / Results:
    • Streamlined sales enablement → 67% fewer staff required without service loss
      Reduced churn 13% and grew EMEA revenue 9%

Agency Campaigns – Planned Marketing Solutions (2003–2005)

  • Role: Project Director
  • Contribution: Led integrated B2B + B2C campaigns in food, electronics, and tech
  • Impact / Results:
    • Directed creative team of 7, managing high-volume production under tight deadlines
      Grew client revenue 22% in 18 months, with repeat engagements

Marketing & Product Strategy – Shindaiwa Outdoor Power Equipment (2000–2003)

  • Role: Marketing Manager
  • Contribution: Managed distributor marketing budgets, developed scalable marketing toolkits, and strengthened dealer networks.
  • Impact / Results:
    • Led team of 3 to boost B2C presence across dealers
    • Ranked Top 5 nationally in product line sales

Other Experience – CBS/NBC News (1995–2000)

  • Role: Reporter & Producer
    • Developed storytelling and media relations expertise
    • Covered high-stakes community, legislative, and business stories


SELECTED WORK EXAMPLES

  • Thurston County Public Engagement Video (2021): Directed internal/external messaging strategy that gained community support despite well-funded political opposition. Public Engagement Video | Strategy One-Pager | Brand Redesign
  • Agency Campaign Highlight Reel: Integrated B2B/B2C campaigns driving client revenue & repeat projects. [Embed / Link]
  • Marketing & Product Strategy Example – Shindaiwa: Streamlined sales & product messaging, drove 9% revenue growth. [Embed / Link]

Education

  • MBA, Duke University – Fuqua School of Business (2025, Global Executive Program: US, Chile, India, Thailand, Eastern Europe)
  • BA, Journalism – Texas Tech University
  • UX Design Certification – Nielsen Norman Group

Skills

  • Strategy & Execution: Campaign design, brand alignment, stakeholder alignment
  • Team Leadership: Mentoring, scaling teams, cross-functional collaboration
  • Metrics & Impact: Revenue growth, engagement, churn reduction, repeat client business
  • Tools & Methods: Digital campaigns, earned media, UX, analytics, product marketing

Interests

  • Outdoor fun: Playing outside with my 3 dogs. Hiking. Fishing, Paddle boarding.
  • Friends & Family: Big believer in celebrating life’s moments – birthdays, holidays, and personal achievements.
  • Travel: Far-flung adventures are fun, but love a weekend road trip almost as much.

CONTACT

Email | LinkedIn