Navigating complex public-sector narratives with precision, purpose and impact. Duke Global Executive MBA. Ex-CBS News. Resume.

SELECTED WORK EXAMPLES

• Thurston County Public Engagement Video
  • Project A high-stakes public affairs initiative designed to demystify a highly complex politically charged regulatory framework. HCP Video
  • Strategy Neutralize a million-dollar opposition narrative and deep partisan divide by translating years of dense regulatory gridlock into a highly accessible 104-second animated explainer. Anchored the visual campaign with targeted proactive outreach to high-leverage stakeholder groups across the real estate, building, and agriculture sectors.
  • Performance– This video instantly became the County’s most-watched digital asset neutralizing internal friction and shifting public sentiment. By providing operational clarity, the campaign transformed active opposition into bipartisan consensus paving the way for historic adoption of the HCP.
• Leading the Strategic Narrative for $34.9 Million Capital Acquisition
  • Project Steer the communications strategy for Thurston County’s high-stakes $34.9M downtown campus acquisition, successfully pivoting the public narrative away from a stalled $250M new-construction debate.. The Olympian | The Olympian | The Chronicle
  • Strategy Deliver a turnkey, bulletproof news release to pre-empt fiscal pushback during a structural deficit and set the narrative to guide regional reporting and future reporting on the project.
  • Performance –
    • 85% content adoption – The Olympian published the release nearly word for word including the narrative architecture, exact framing, data points, and historical context.
    • 100% quote usage – all six quotes from officials were used ver batim with no external request for follow-up interviews.
    • 100% long term narrative continuity – Established a permanent, high-authority benchmark in the public domain that serves as the strategic blueprint for future capital rollouts and builds cumulative public trust.
• Repositioning CPED’s Brand to Drive Community Value
  • The Challenge: Overcome intense public pushback and ideological bias against CPED’s regulatory and conservation initiatives, which were widely perceived as overly restrictive and costly.
  • The Strategy: Mastermind a comprehensive brand overhaul to pivot the narrative from “expensive ideological regulation” to “fiscal infrastructure.” Led a multi-disciplinary creative team to design accessible, high-impact brand look and messaging that demonstrated how natural conservation actively saves taxpayers from funding expensive, artificial water and other natural infrastructure.
  • The Result: Developed a professional, attention-grabbing brand architecture that upgraded the department’s work from ‘regulator’ ‘to trusted leader, neutralized executive pushback, reduced public friction, and helped established community trust. Led communications team and design firm in departmental brand design. Brand Redesign